Abstract:

At present, the security of personal information of online users has been paid more and more attention. The valuation of personal information helps researchers determine the preferences of users and alleviate the contradiction between the collection and protection of personal information. This paper uses the "Two-stage" structured literature review method to research, compare and integrate 52 topic-related literatures, and conduct primary coding from five aspects: theoretical basis, information types, measurement methods, research methods, and influencing factors. The results will help to strengthen the understanding of the valuation of personal information, and provide a basis and guidance for research methods and research design in future research.

Key words: Personal information, Information value, Value assessment, Privacy protection, Information security