Abstract: Drawn on motivation theory and social cognitive theory, this study investigates the potential factors that affect individual social loafing tendency in these tasks. The findings reveal that task visibility, perceived others’ loafing tendency, and distributive justice significantly affect individuals’ social loafing tendencies when collaborating with AI. Additionally, creative self-efficacy indirectly affects social loafing tendencies through personal outcome expectation and negatively moderates the relationship between perceived others’ loafing tendency and individual social loafing tendency. These results enhance the understanding of how an individual’s social loafing tendency is affected in human-AI collaborative creative tasks and offer practical suggestions for practitioners to improve human-AI collaboration.

Key words: Human-AI collaboration, Creative task, Social loafing, Motivation theory, Social cognitive theory