Abstract: It’s of great significance to enrich the theory of public opinion governance and support the managerial practice by studying the influencing factors and coordinating strategies for the generation of enterprise hot events on the Internet public opinion. Taking Meng Wanzhou incident as an example, this study crawled many online reviews from Sina Weibo and analyzed selected 5377 online reviews based on the grounded theory. Through the development of coding and spindle coding, the factors that affect the generation of online scientific and technological public opinion are mainly subjective factors (public factors), objective factors (political factors, enterprise factors, media factors, etc.). Basing on selective coding and combined with cognitive theory, we analyze the interaction of subjective and objective factors and how to influence generation of online public opinion, and then the coordinating strategies are provided to support the government to make decision in Internet public opinion for enterprise hot events.

Key words: Enterprise hot event, Online public opinion, Influencing factors；Grounded theory, Public opinion governance