Abstract:

With the development of the economy, people pay more and more attention to sports and health. Smart bracelet and sports social platform promote people to exercise and manage their own health, and both of them promote with each other. Based on the user behavior, this paper collected data through a questionnaire survey. We discussed the impact of sports social platform on the use and purchase of smart bracelet. We explored the marketing and promotion channels of smart bracelet, and give some suggestions for smart bracelet service providers.

Key words: Wearable device, 　Smart bracelet, 　Sports social platform, 　Use behavior