Journal of Information Resources Management ›› 2024, Vol. 14 ›› Issue (4): 59-69.doi: 10.13365/j.jirm.2024.04.059

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Personal Information Protection Misconducts in the Era of Digital Intelligence: An AIGC-Assisted Grounded Theory Analysis

Zhao Haiping1 Liu Zhixin2 Sun Yanchao1 Jiang Na3   

  1. 1. School of Economics and Management, China University of Petroleum (East China), Qingdao, 266580
    2. School of Information Technology & Management, University of International Business and Economics, Beijing, 100029
    3. Faculty of Business and Management, BNU-HKBU United International College, Zhu Hai, 519087
  • Online:2024-07-26 Published:2024-08-14
  • About author:Zhao Haiping, Ph.D., lecturer, research interests: user behavior and data governance; Liu Zhixin, M.S. candidate, research interest: decision optimization under uncertain environment; Sun Yanchao, M.S. candidate, research interest: data governance; Jiang Na(corresponding author), assistant professor, research interests: online information privacy and consumer behavior, Email: najiang@uic.edu. cn.
  • Supported by:
    This work was supported by Shandong Social Science Planning Research Program "Research on Enterprise Information Leakage Risk Assessment and Prevention Strategy in the Context of Digital Province"(22DTQJ05).

Abstract: The extensive collection and deep utilization of personal information in the era of data intelligence highlight the significance of identifying misconducts in personal information protection. This study, guided by the current personal information protection laws and regulations, qualitatively analyzed 2100 cases of violations of laws. It aimed to identify common prevailing misconducts in safeguarding personal information during data processing activities. AIGC technology was introduced in the analytical process of Grounded Theory to categorize the identified misconducts. As a result, we identified eleven major categories and fifty-five subcategories of personal information protection conducts. We then particularly discussed key issues in personal information protection in the age of data intelligence. The findings of this study can not only offer a theoretical framework for future research in the field of personal information protection but also provide decision support for various organizations and government regulatory authorities.

Key words: Personal information protection, Misconducts, AIGC, Grounded theory, Privacy compliance, Information security

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