基于CAC范式的突发公共卫生事件个体保护行为影响因素研究

doi:10.13365/j.jirm.2026.01.089

Journal of Information Resources Management ›› 2026, Vol. 16 ›› Issue (1): 89-100.doi: 10.13365/j.jirm.2026.01.089

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Research on Influencing Factors of Individual Protective Behavior in Public Health Emergencies Based on CAC Paradigm

Wang Xiao¹　Lin Zhonghui¹　Wang Yuyang²　Chen Sijing³　Duan Yaoqing¹

1.School of Information Management, Central China Normal University, Wuhan, China, 430079;　
2.Hubei Digital Industry Development Group, Wuhan, China, 430060;　
3.Faculty of Artificial Intelligence Education, Central China Normal University, Wuhan, China, 430079

Online:2026-01-26 Published:2026-03-23
About author:Wang Xiao, Ph.D, associate professor, research interests including emergency risk governance and user information behavior; Lin Zhonghui, master candidate, research interests including emergency risk governance and user information behavior; Wang Yuyang, master, senior engineer, research interests including smart city and digital government; Chen Sijing(corresponding author), Ph.D, associate professor, research interests including data mining and social computing, Email: csj16912@ccnu.edu.cn; Duan Yaoqing, Ph.D, professor, research interests including government big data and public services, management innovation.
Supported by:
This work is supported by the National Natural Science Foundation of China Youth Program, project titled "The Evolution Rule Study of Interaction Relationship in Online Learning Based on the Mining of Fine-Grained Cognitive Features"(62207016).

Abstract

Abstract: Based on the Cognition-Affect-Conation (CAC) paradigm, we constructed a model of the influencing factors of individual protective behaviors in public health emergencies. 379 questionnaires were collected through an online survey, and the Partial Least Squares Structural Equation Modeling (PLS-SEM) was used for empirical analysis to investigate the mechanisms of risk perception, negative emotions, information seeking behaviors, and individual protective behaviors in public health emergencies. The results show that the perceived severity and uncontrollability of risk have a significant positive effect on fear and anxiety, and anxiety has a significant positive effect on individual protective behaviors. Meanwhile, the perceived severity and uncontrollability of risk indirectly affect individual protective behaviors through anxiety. Information seeking behaviors have a significant moderating effect on the mediating effects. This study establishes an analytical framework for the study of individual protective behaviors in public health emergencies from the perspective of the correlation paths of cognition, emotion, and conation, which is conducive to optimizing the risk communication mechanism for emergencies and enhancing the implementation effectiveness of risk governance measures.

Key words: CAC paradigm, Public health emergency, Individual protective behavior, Risk perception, Negative emotion, Information seeking behavior

CLC Number:

G350

Wang Xiao　Lin Zhonghui　Wang Yuyang　Chen Sijing　Duan Yaoqing. Research on Influencing Factors of Individual Protective Behavior in Public Health Emergencies Based on CAC Paradigm[J]. Journal of Information Resources Management, 2026, 16(1): 89-100.

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Research on Influencing Factors of Individual Protective Behavior in Public Health Emergencies Based on CAC Paradigm

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