Abstract: Based on a socio-technical perspective, this study examined the influence of social and technological factors on short video addiction through an online questionnaire survey. The findings reveal that personalization, responsiveness, active user control, and parasocial relationships can predict short video addiction. At the same time, user’s use of algorithms moderate the relationships between various factors and addiction. It will aggravate addiction by strengthening the influence of susceptibility factors and weakening the constraint of inhibitory factors. This study emphasizes the importance of the socio-technical interaction and algorithmic context on short video addiction, which enriches theoretical models and empirical studies of short video addiction. The results provide important practical implications for improving the effectiveness of anti-addiction through the synergistic optimization of social and technological systems.

Key words: Short video addiction, Recommendation algorithm, Interactivity, Parasocial interaction, Illusion of control