Abstract:

Knowledge sharing is crucial to online education. As a new reform of online education, Mooc confronts with the dilemma of low interaction. In response to this situation, Schmitt’s holistic experience theory and Davis’s technology acceptance model are selected to construct the model of factors influencing MOOC users’ knowledge sharing. MOOC users at home and abroad were selected as the objects of the research, and through the data analysis, it is shown that emotion experience, thinking experience, relevance experience, perceived usefulness and perceived usability have significant positive effects on knowledge sharing attitude of MOOC users, whilst the knowledge sharing attitude has the same effect on knowledge sharing behavior. Ultimately, research results combining with the present situation of MOOC, several suggestions on strengthening MOOC users’ knowledge sharing are proposed.

Key words: MOOC, Knowledge sharing, Influencing factors, Strategic experiential modules, Technology acceptance model