Abstract:

Based on the value relation theory, this paper analyses the connotation of social media values and points out that the nature of social media values is the unity between subject and object. Then with the guidance of Maslow’s hierarchy of needs and the needs of the individual subject as the starting point,it proposes three value aim of social media which are the value of equal, the value of right and the value of moral.Finally this paper deals with the realization of the value of social media.Through the research on the theory of social media values, the paper strives to provide theoretical guidance when solving realistic problems in social media.

Key words: Social media, 　Value connotation, 　Aim realization, 　Value relation theory