Abstract: By analyzing the influencing factors of mobile social media fatigue, it can provide management decision-making reference for related enterprises and service operators to face and prevent mobile social media fatigue crisis. From information ecosystem theory, combined with extracted elements in four aspects of information human factors, information factors, information environment factors and technical factors based on the interpretive structure model (ISM) and cross-impact matrix multiplication applied to classification (MICMAC), the influence factors of the social media fatigue are proposed, and the corresponding mechanism model is constructed, and then the corresponding management strategy is put forward. The results show that soulmate difficulty,social anxiety,fear of missing out and compulsive use, as independent group factors, have the deepest influence on users’ social media fatigue. At the same time, the survey results also show that once the factors of low attention change, the factors of emotional exhaustion, low interest and low sense of accomplishment will change correspondingly, and further affect the users’social media fatigue behavior in varying degrees.

Key words: Mobile social media fatigue, Influencing factors, Interpretative structural model, MICMAC, Information ecosystem, User behavior