Abstract:

With the rapid development of information technology, modern society and living culture have undergone dramatic changes. The traditional folklore study is difficult to explain and solve new social life problems, and it has become the real source of the predicament of current folklore studies. Under this circumstance, with the help of big data and modern information processing technology, through exploring dialogues with the natural sciences such as geography, exploring new research methods and interpreting paths, the inherent deficiencies of current folklore disciplines can be alleviated. The digitization of folklore culture and the production of folklore maps are the academic practice of interdisciplinary studies of folklore and big data and geography. Fully tapping its academic significance and practical approaches can inspire new academic points of folklore.

Key words: Era of big data, Folklore map, Digitization, Folklore