Abstract:

In order to grasp the hotspots and development trend of social media, this paper, based on the collection of CNKI and Web of Science related literatures, analyzes the research status at home and abroad in the field of social media with the help of CiteSpace and Ucinet tools. Through the analysis of domestic and foreign, the results found that the research of social media at home and abroad takes the corresponding social tools as the research object and the common concerns are privacy issues, sentiment analysis, social media functions. Domestic research is more concerned about social media itself, such as communication characteristics and communication carrier, while foreign research is more focused on social media applications.

Key words: Social media, 　Bibliometrics, 　Research hotspots, 　Co-occurrence analysis, 　Social network analysis