Abstract:

China is an agricultural country, the "agricultural problems" are related to economic development and social stability. In the information age, the construction of agriculture information service system become a new path to solve the problem of agriculture, rural areas and farmers. Through 830 valid questionnaires, this article uses the variance analysis method to analyze four kinds of information channels of agricultural products circulation, namely the governmenttraditional, governmentmodern, nongovernmentaltraditional, nongovernmentalmodern channel, and to evaluate farmers’ satisfaction and perceived value. Research showed that farmers have the highest satisfaction through the governmentalmodern channel and have the highest perceived value through the nongovernmenttraditional channel.

Key words: Agricultural product information flow;   , Satisfaction;   , Perceived value;   , Agricultural information service