Journal of Information Resources Management ›› 2026, Vol. 16 ›› Issue (1): 50-62.doi: 10.13365/j.jirm.2026.01.050

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From Emotional Fields to Topic Engagement: The Dual Mechanisms of Social Bots in Disseminating Misinformation

Zhang Shiying1,2 Ke Qing1,2   

  1. 1.School of Information Management, Nanjing University, Nanjing, 210023; 
    2.Laboratory of Data Intelligence and Interdisciplinary Innovation, Nanjing University, Nanjing, 210023
  • Online:2026-01-26 Published:2026-03-23
  • About author:Zhang Shiying, Ph.D. candidate, research interests including misinformation, human-AI interaction and social media; Ke Qing (corresponding author), Ph.D., professor and doctoral supervisor, research interests including information resource management, information retrieval, human-AI interaction and user information behavior, Email: keqing@nju.edu.cn.
  • Supported by:
    This work is supported by the general program of the National Natural Science Foundation of China, titled "Research on Intervention and Governance Pathways for Misinformation on Social Media from the Perspective of Psychological Immunity" (72474099), and the Ministry of Education's Prosperity Plan-Humanities and Social Sciences Laboratory Project, titled "Research on AI-Empowered Governance of Social Misinformation"(2024101318).

Abstract: This study investigates the intrinsic mechanisms of social bots in disseminating misinformation from the dual perspectives of emotional fields and content topics. Drawing on a large-scale dataset of misinformation on Weibo, and employing methods including machine learning, zero-shot sentiment classification, BERTopic, and negative binomial regression, this research explores how social bots participate in misinformation propagation through dual pathways: group emotional fields and topic engagement heat. Key findings include: 1) social bots tend to engage more actively with public issues that have high social influence or are prone to controversy; 2) the involvement of bots significantly increases emotional entropy, thereby enhancing the diversity of collective emotional expression; 3) emotional polarization is more likely to emerge as a natural outcome of human user interaction rather than being directly triggered by bots; 4) both emotional entropy and emotional polarization exhibit dual effects and topic heterogeneity in influencing the virality of misinformation. This study provides a dual-dimensional analytical framework for understanding misinformation dissemination mechanisms in the era of human-bot symbiosis.

Key words: Social bots, Misinformation, Emotion, Topic modeling, Machine learning

CLC Number: