Abstract:

Online distribution channels have become the main channel of software sales, which contain manufacturers direct sales through Internet, large-scale comprehensive online retailers, website affiliate marketing, distribution channels similar to exclusive shop, portals, digital content malls and on-line banks. The incentive scheme comprises something like rebate, assist distributors for the training, promotion marketing, sales contest, negative incentive and the like. All these incentives are interaction rather than mutually exclusive. Software manufacturers can combine a variety of incentive scheme in practical application.

Key words: Software, 　Online distribution channels, 　Incentive scheme, 　Online marketing