Abstract:

The opinion leaders play an important role in the rapid development of online communities in this new media age. This paper analyzes the whole process of the community migrating, including behavioral signs, migration type, migration paths, reverse and return etc. Based on the analysis, the paper decomposes the process of migration, sums up some paths and finally summarizes the main motivations of community migration. According to the research, we can know more about community migration of opinion leaders online and predict the later development of online communities.

Key words: Opinion leader, 　Online community, 　Migration motivation, 　Migration path