Abstract:

Internet users can access to a lot of health knowledge and health care information which can guide their care-seeking behavior. Basing on the previous research, the study build up a conceptual model which can test critical factors of the behavior of obtaining online health information. Then empirical data is collected from questionnaire, and SPSS and AMOS is used to test the model. The result shows that the information behavior is different between men and women; education and income are very closely related to access information behavior; satisfaction is lower in real life, while the network access to health information is more positive; meanwhile,the users will be more active to obtain information online with their online needs met more,their online interaction more frequently and the risk perception higher.

Key words: Information accessing behavior, 　Health information, 　Critical factors