Abstract:

Combined with three features of GIS visualization, geographical location association, and support spatial analysis, this paper proposes three marketing management based on GIS: marketing management visualization, marketing management based on geographical information and marketing management based on spatial analysis. Furthermore, from the perspective of marketing, it puts forward three marketing management models based on GIS: multi-layer marketing management, comprehensive marketing management and overall process marketing management. This has demonstrated the feasibility of tight combination of GIS and marketing from theory. Moreover, it analyzes the multi-layer, overall process and comprehensive supporting function and application of GIS from the perspective of marketing management function, proving the real value and meaning of GIS to marketing management support.

Key words: GIS, 　Marketing management, 　Information system