Abstract:

First, the paper makes a review and analysis on the indexes, which domestic scholars applied to the website evaluation. On that basis, the paper selects 11 indexes, takes 34 universities' websites as its research object, and makes an evaluation on the above websites with grey relational analysis and factor analysis methods. Then, the paper makes a comparison analysis between gray relational coefficient rank and factor score rank by spearman rank correlation test. The result shows that two ranking results are highly relevant, and the sorting consistency is remarkable. links from all pages, links except from this domain to entire site, links from home page, Average daily IP traffic contributes greatly to university website influence.

Key words: Link analysis, 　Grey correlation analysis, 　Factor analysis, 　Website evaluation