Abstract:

As one type of the social media, the spread value of microblog is becoming obvious. With a microblog as sample data whose user name is “apple collection ”, this paper explores the longitudinal and horizontal effect of microblog information dissemination. Based on it, this paper proves the view that people gather in microblog due to common interests and hobbies. It also analyses the influence factors of microblog information dissemination and draws the rule that microblog communication effect weakens with the level of information dissemination increase.

Key words: Microblog, Information dissemination;　Communication effect