Abstract: In recent years, privacy paradox has become a hot topic in management, information science and other fields, but the current academic community still lacks systematic understanding and guidance, which seriously restricts the development of privacy research. By reviewing and combing the research results in recent years, this paper summarizes and discusses the research results of privacy paradox from five aspects: privacy calculus, bounded rationality, social theory, construct level and quantum theory, and proposes three major controversies in current research: definition ambiguity, method misplacement, group restriction. It prospects for the future research direction of privacy paradox, in order to provide reference for further research.

Key words: Privacy paradox, Privacy concern, Privacy attitude, Privacy calculation