Abstract:

With the prevalence of computer and network, the elderly’s information literacy has improved a lot. There exists a steady rise in the number of Chinese elderly users in recent years. In this paper, link analysis and grey relational method are combined to evaluate the influence of 15 elderly websites. First, 10 indicators are selected according to previous researches. Then, analytic hierarchy process is adopted for weight determining. Finally, weighted correlation degrees are calculated. The result indicates that the development of elderly website is unbalanced, the comprehensive elderly websites tend to be more influential whereas single-function websites need to be improved.

Key words: Elderly websites, Link analysis, Grey correlation analysis, Website evaluation, Influence evaluation, Elderly service