Abstract:

From two aspects of external and internal characteristic of literatures, with the quantitative and qualitative research combined, the paper uses the bibliometrics and content analysis method to analyze the literatures of virtual community information propagation which are collected from CNKI. The result is that research is very dispersed, and scholars in information science don’t pay enough attention in this field that there are only a few studies. The study subjects are the affect of virtual community information propagation, the mechanism of virtual community information propagation, management and control of virtual community information propagation and user behavior in the virtual community information propagation.

Key words: Virtual community, 　Information propagation, 　Bibliometrics, 　Content analysis, 　User behavior research, 　Community management