Abstract:

The paper elaborated the implication and characteristic of LBS，analyzed the information service mode of mobile-government；and discussed the information service mechanism and model of personalized information services based on LBS；finally we built personalized information services model of mobile-government based on LBS+SNS，pointed out the personalized information services bring about the transformation from“people to services”to “services to people”.

Key words: Location based services, SNS, Mobile government, Personalized information, User demand