Journal of Information Resources Management ›› 2024, Vol. 14 ›› Issue (3): 149-160.doi: 10.13365/j.jirm.2024.03.149

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Identification of Potential R&BD Opportunities by Generative Topogrophic Mapping from a Dynamic Perspective

Feng Lijie1,2　Li Pengyue1　Wang Jinfeng3　Zhang Ke4　Lin Kuoyi5   

  1. 1.School of Management, Zhengzhou University, Zhengzhou, 450001
    2. School of Logistics Engineering, Shanghai Maritime University, Shanghai, 201306
    3.China (Shanghai) Free Trade Zone Supply Chain Research Institute, Shanghai Maritime University, Shanghai, 201306
    4. School of Information Management, Zhengzhou University, Zhengzhou, 450001
    5.School of Business, Guilin University of Electronic Technology, Guilin,541004
  • Online:2024-05-26 Published:2024-06-14
  • About author:Feng Lijie, Ph.D., professor, research interests in technological innovation and management; Li Pengyue, master student, research interests in technology and business innovation; Wang Jinfeng, Ph.D, professor, research interests in industrial engineering and innovative methods; Zhang Ke(Corresponding author), Ph.D., lecturer, research interests in product innovation, Email: kezhang@zzu.edu.cn; Lin Kuoyi, Ph.D., professor, research interests in machine learning.
  • Supported by:
    Henan Xing culture engineering culture research special project "Research on the Mechanism and Path of Innovation Management of Henan Enterprises under the Innovation-driven Strategy"(2022XWH082)); Zhengzhou University youth talent enterprise cooperation innovation team support program project: 'Application Research on Innovative Methods for Reaching the Peak of Science and Technology in Central Plains Enterprises'; Henan province soft science research project of the Henan province science and technology development plan for the Year 2024: Research on Core Technology Breakthrough Mechanisms and Innovation Paths of Specialized and New Enterprises in Henan Province under the Drive of Innovation-Driven High-Quality Development(242400410330).

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Abstract: In the face of an increasingly competitive market environment, it is important for enterprises to objectively and accurately identify potential Research, Business and Development (R&BD) opportunities to reduce the risks of blind innovation and seize market advantages. From a dynamic perspective, this paper proposes a method for identifying potential R&BD opportunities by generative topogrophic mapping using trademark and patent texts. Through the mapping and inverse mapping of trademark blank, combined with the text similarity calculation of trademark blank and patent and theme evolution analysis results of trademark blank, the potential R&BD opportunities are accurately identified for enterprises. Finally, the effectiveness of the proposed method is verified by taking the smart home system as an example. The research results show that the gradual filling or replacement of business gaps in the selected target areas can reveal different paths of its evolution, thus identifying the technical opportunities with potential R&BD value, and then providing targeted reference ideas for enterprises to efficiently carry out technological innovation.

Key words: Dynamic vision, R&BD, Opportunities identification, Generative topogrophic mapping, Evolution of trademark blank theme, Text similarity

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