Abstract:

The emergency and development of social media has changed the information searching and sharing model between individuals and organizations. It also influenced the communication and cooperation pattern, customer behavior and business models. In recent years, social media has become one of the most significant focuses in both industry and academic research field. To explore the research status, this paper chose 2004-2013 as research time span and retrievaled 7806 research papers from SCI & SSCI database of Web of Science platform on social media research field. Knowledge mapping and CiteSpace were used to analyze literatures data. Time distribution, comparison analysis between industry development and space distribution, important literatures and research hotspots were studied. Then 8 research hotspots are divided into 4 groups, and more details were given at the end of this paper.

Key words: Social media;　Research hotspots;　Knowledge map;　Online education;　Customer intention;  , Customer behavior