我国客户价值研究文献的可视化分析

doi:10.13365/j.jirm.2015.02.037

Abstract

Abstract:

Customer Value is a hot and difficult topic of customer relationship management (CRM) in recent years. By the use of SATI3.2 software, this paper gave a co-word analysis of the articles on Customer Value collected in CNKI database. The relationships among keywords were demonstrated with the factor analysis method and the hierarchical clustering method. Then network knowledge map on Customer Value was drawn. Finally, it explored the status and hot spot of the researches on Customer Value in China.

Key words: Customer value, 　Co-word analysis, 　Cluster analysis, 　Factor analysis, 　Visual analysis

CLC Number:

G203
F274

Feng Guohe　Yang Yang　Feng Xia. Visual Analysis of Customer Value Research Literature in China[J]. Journal of Information Resources Management, 2015, 5(2): 37-43.

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Visual Analysis of Customer Value Research Literature in China

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