Abstract:

With the rapid development of digital publishing industry, most of the publishing companies in China has involved in digital publishing field,setted up digital agencies and maken the strategies of digital publishing. This article has surveyed the digital agencies in national 584 publishing enterprises and analyzed the current situation of digital publishing. Based on the investigation, the paper attempted to explore the problems of the digital publishing strategies. Publishing enterprises could draw inspiration from the survey.

Key words: Digital publishing, 　Development strategy, 　Institution setting, 　Situation survey