Abstract:

This study explores the influence of sharing user’s information of location on social-networking platform. First，with support of the prior studies，it develops the structure model of the intention to contribute from the perspective of theory of Technology Acceptance Model, Network Externality and Perceived Risk. Then it conducts data collection online through survey questionnaires, and it uses PLS and SEM to analyze data，finding that Perceived Usefulness is the key determinant of user sharing intention. Finally，it conducts the analysis and discussion about the model and findings in this study.

Key words: Social-networking, 　Location information, 　Intention of sharing, 　SEM(Structural Equation Modeling), 　Research on user behavior