Abstract:

With the proposing and developing of cloud computing, a variety kinds of cloud services which based on the cloud-computing environment come into people’s vision gradually. To identify what influences individual information sharing willingness is an important basis for providers to improve their quality of the cloud service. This paper is based on the theory of Social Capital, the Motivation Theory and the Reasoned Action Theory, and it mainly studies the factors affecting the willingness of cloud sharing on the user’s point of view. We release the questionnaire, and then use the modeling method of partial equation of minimum multiplication structure analyzing the data of 231 questionnaires. Lastly, we find that happiness in helping others and subjective norm both have a significant effect on the cloud share intention. Interpersonal trust not only affects the attitude of cloud sharing, but also has a direct effect on the intention of information sharing in the cloud computing platform. But ease of use and the doubt of value don’t have any relation with individual’s information sharing willingness.

Key words: Cloud computing, 　Cloud share, 　Cloud computing platform, 　Interpersonal trust, 　Information share, 　User research