Abstract:

Resources provided by cloud computing are cheaper than those provided by companies themselves, so that cost can be saved in some extent, which has important significance for college students entrepreneurs who are short of funds. Based on the theory of technology acceptance model, the paper studies the factors that affect college students’ use of cloud computing for self-employment through the questionnaire investigation in order to reveal the main obstacle factors and reasons, and then puts forward corresponding countermeasures.

Key words: Cloud computing, 　College students start-up, 　Start-up obstacles, 　Technology acceptance model