信息资源管理学报 ›› 2023, Vol. 13 ›› Issue (2): 42-52.doi: 10.13365/j.jirm.2023.02.042

• 研究论文 • 上一篇    下一篇

热点事件中社交媒体群体极化形成机理研究

彭国超 程晓   

  1. 中山大学信息管理学院,广州,510006
  • 出版日期:2023-03-26 发布日期:2023-04-20
  • 作者简介:彭国超,博士,教授,博士生导师,研究方向为用户行为、智慧城市等;程晓(通讯作者),博士生,研究方向为用户行为、网络舆情等,Email:chengx228@mail2.sysu.edu.cn。
  • 基金资助:
    本文系国家自然科学基金项目“智慧城市APP用户使用行为分化机理研究”(71974215)的研究成果之一。

Research on the Formation Mechanism of Social Media Group Polarization under Hot Events

Peng Guochao Cheng Xiao   

  1. School of Information Management, Sun Yat-sen University, Guangzhou, 510006
  • Online:2023-03-26 Published:2023-04-20

摘要: 通过对社交媒体群体极化现象的生成机理进行探究,以期为引导和规避社交媒体群体极化提供参考。本研究以社会燃烧理论为基础,通过对已有文献和所选案例的深入剖析,提炼出利益诉求、新闻叙述框架、意见领袖、首发媒体、议题类型、传播形式等六个解释变量,并利用清晰集定性比较分析方法对社交媒体群体极化的生成路径进行探究。研究发现,新闻叙述框架是社交媒体群体极化的必要条件,意见领袖是社交媒体群体极化的核心条件,二者作为“助燃剂”共同推动群体极化的生成;议题类型作为“点火温度”对社交媒体群体极化的生成有一定的调节作用;以图文形式传播的热点事件更容易在社交媒体上引起群体极化。

关键词: 社交媒体, 群体极化, 定性比较分析, 社会燃烧理论, 网络空间治理

Abstract: By exploring the mechanism of generating social media group polarization, this study aims to provide a reference for guiding and avoiding social media group polarization. Based on the social burning theory, this study uses existing literature and selected cases to refine six explanations, including interest oppeals, news narrative framework, opinion leaders, initial media, issue types, and communication forms, and uses the clear-set qualitative comparative analysis to explore the generative path of social media group polarization. The study found that news narrative framework is a necessary condition for social media group polarization, and opinion leaders are the core condition for social media group polarization, which act as "accelerators" to jointly promote the generation of group polarization; As the "ignition temperature", the issule type has a moderating effect on the generation of social media group polarization; Hot events in the form of pictures and texts are more likely to cause group polarization on social media.

Key words: Social media, Population polarization, Qualitative comparative analysis, Social burning theory, Cyberspace governance

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