信息资源管理学报 ›› 2022, Vol. 12 ›› Issue (2): 13-24.doi: 10.13365/j.jirm.2022.02.013

• 学术专栏-信息行为 • 上一篇    下一篇

社交媒体用户信息回避行为的影响因素分析

代宝 杨泽国   

  1. 合肥工业大学管理学院,合肥,230009
  • 出版日期:2022-03-26 发布日期:2022-04-25
  • 作者简介:代宝,硕士生导师,博士,研究方向为社交媒体用户行为,Email:daibaohfut@126.com;杨泽国,硕士生,研究方向为社交电商。
  • 基金资助:
    国家自然科学基金面上项目“社交媒体成瘾性使用的驱动因素、负面影响和作用机制研究”(71871083);教育部人文社会科学青年基金项目“基于社交媒体的雇主品牌共创机理研究”(17YJC630017)。

Review on the Influencing Factors of Social Media Users’ Information Avoidance Behavior

Dai Bao Yang Zeguo   

  1. School of Management, Hefei University of Technology, Hefei, 230009
  • Online:2022-03-26 Published:2022-04-25

摘要: 本研究旨在系统揭示社交媒体用户信息回避行为的影响因素,从而为研究该主题的学者的未来研究工作提供便利,同时也为相关组织的实践活动提供理论指导以减少个体用户的信息回避从而提高信息传播效果。利用系统综述方法对国内外有关社交媒体用户的广告回避、新闻回避和其他类型信息的回避行为研究成果的系统梳理,归纳总结出社交媒体用户信息回避行为的主要影响因素。社交媒体用户的信息回避行为主要受信息因素(信息质量、信息数量、信息表现形式等)、用户因素(认知、情感、兴趣、态度、行为等)和环境因素(社交媒体的特征、社会影响等)的影响。

关键词: 社交媒体, 信息回避, 广告回避, 新闻回避, 影响因素, 用户行为

Abstract: This paper aims to uncover the influencing factors of social media users’ information avoidance behavior to provide convenience to scholars for future research, and it also provides theoretical guidance to relevant organizations for their practices of decreasing individuals’ information avoidance so as to improve the effectiveness of information communication. In order to find the main causes of social media users’ information avoidance behavior, the existing literature about ad avoidance, news avoidance, and other types of information avoidance were analyzed by using the systematical review approach. The results showed that social media users’ information avoidance was mainly impacted by the information-related factors (e.g., information quality, amount, and expression form), the user-related factors (e.g., cognition, affection, interests, attitudes, and behaviors), and situation factors (e.g., the characteristics of social media, and social influence of other users).

Key words: Social media, Information avoidance, Ad avoidance, News avoidance, Influencing factor, User behavior

中图分类号: