信息资源管理学报 ›› 2026, Vol. 16 ›› Issue (1): 50-62.doi: 10.13365/j.jirm.2026.01.050

• 学术专栏-网络暴力与虚假信息治理 • 上一篇    下一篇

从情绪场域到话题引流:社交机器人传播虚假信息的双重机制

张诗莹1,2 柯青1,2   

  1. 1.南京大学信息管理学院,南京,210023; 
    2.南京大学数据智能与交叉创新实验室,南京,210023
  • 出版日期:2026-01-26 发布日期:2026-03-23
  • 作者简介:张诗莹,博士研究生,研究方向为虚假信息、人智交互与社交媒体;柯青(通讯作者),博士,教授,博士生导师,研究方向为信息资源管理、信息检索、人智交互与用户信息行为,Email: keqing@nju.edu.cn。
  • 基金资助:
    本文系国家自然科学基金面上项目“心理免疫视角下社交媒体虚假信息干预治理路径研究”(72474099)、教育部繁荣计划-人文社科实验室项目“人工智能赋能社会虚假信息治理研究”(2024101318)的研究成果之一。

From Emotional Fields to Topic Engagement: The Dual Mechanisms of Social Bots in Disseminating Misinformation

Zhang Shiying1,2 Ke Qing1,2   

  1. 1.School of Information Management, Nanjing University, Nanjing, 210023; 
    2.Laboratory of Data Intelligence and Interdisciplinary Innovation, Nanjing University, Nanjing, 210023
  • Online:2026-01-26 Published:2026-03-23
  • About author:Zhang Shiying, Ph.D. candidate, research interests including misinformation, human-AI interaction and social media; Ke Qing (corresponding author), Ph.D., professor and doctoral supervisor, research interests including information resource management, information retrieval, human-AI interaction and user information behavior, Email: keqing@nju.edu.cn.
  • Supported by:
    This work is supported by the general program of the National Natural Science Foundation of China, titled "Research on Intervention and Governance Pathways for Misinformation on Social Media from the Perspective of Psychological Immunity" (72474099), and the Ministry of Education's Prosperity Plan-Humanities and Social Sciences Laboratory Project, titled "Research on AI-Empowered Governance of Social Misinformation"(2024101318).

摘要: 本研究旨在从情绪场域和内容主题视角探究社交机器人传播虚假信息的内在机制。基于大规模微博虚假信息数据集,结合机器学习、零样本情感分类、BERTopic主题建模和负二项回归等方法,从群体情绪场域和话题热度双路径探讨社交机器人如何参与虚假信息的传播。研究发现:①机器人表现出对社会影响力高或易引发争议的公共议题的参与倾向;②社交机器人的介入显著提高了情绪熵水平,增强了群体情绪表达的多元性;③情绪极化现象更可能是人类用户群体互动的自然产物,而非由机器人直接引发;④情绪熵和情绪极化对虚假信息传播热度的影响具有双重效应和主题异质性。本研究可为理解“人机共生”时代虚假信息传播的机制提供双维度的分析框架。

关键词: 社交机器人, 虚假信息, 情绪, 主题建模, 机器学习

Abstract: This study investigates the intrinsic mechanisms of social bots in disseminating misinformation from the dual perspectives of emotional fields and content topics. Drawing on a large-scale dataset of misinformation on Weibo, and employing methods including machine learning, zero-shot sentiment classification, BERTopic, and negative binomial regression, this research explores how social bots participate in misinformation propagation through dual pathways: group emotional fields and topic engagement heat. Key findings include: 1) social bots tend to engage more actively with public issues that have high social influence or are prone to controversy; 2) the involvement of bots significantly increases emotional entropy, thereby enhancing the diversity of collective emotional expression; 3) emotional polarization is more likely to emerge as a natural outcome of human user interaction rather than being directly triggered by bots; 4) both emotional entropy and emotional polarization exhibit dual effects and topic heterogeneity in influencing the virality of misinformation. This study provides a dual-dimensional analytical framework for understanding misinformation dissemination mechanisms in the era of human-bot symbiosis.

Key words: Social bots, Misinformation, Emotion, Topic modeling, Machine learning

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