信息资源管理学报 ›› 2021, Vol. 11 ›› Issue (2): 97-108.doi: 10.13365/j.jirm.2021.02.097

• 研究论文 • 上一篇    下一篇

在线医疗健康类项目众筹成功的影响因素综述及展望

赵培 巴志超 赵宇翔   

  1. 南京理工大学经济管理学院,南京,210094
  • 出版日期:2021-03-26 发布日期:2021-05-21
  • 作者简介:赵培,硕士生,研究方向为健康信息行为;巴志超,讲师,研究方向为复杂网络与知识发现;赵宇翔,教授,博导,研究方向为健康信息学、数字人文、社会化媒体,Email:yxzhao@vip.163.com。
  • 基金资助:
    本文系国家自然科学基金项目“基于科研众包模式的公众科学项目运作与管理机制研究”(71774083)的研究成果之一。

A Review on the Influential Factors and Countermeasures of Online Healthcare Crowdfunding Projects

Zhao Pei Ba Zhichao Zhao Yuxiang   

  1. School of Economics and Management,Nanjing University of Science and Technology,Nanjing, 210094
  • Online:2021-03-26 Published:2021-05-21

摘要: 探究医疗健康项目众筹成功的相关影响因素与对策,对于提高医疗健康类项目众筹成功率、缓解医疗资源分配不均以及促进医疗健康众筹行业的健康发展等都具有重要意义。通过对国外医疗健康众筹研究现状进行梳理,在界定医疗健康众筹概念的基础上,系统归纳医疗健康类众筹项目成功的相关影响因素,探究医疗健康众筹模式所引发的道德担忧,并对其未来发展前景提出相应的对策建议。当前在线医疗健康类项目众筹成功率并不高,现有研究主要从捐助者、筹款者、众筹平台、项目信息特征四个维度探究影响医疗健康众筹项目成功的主要因素;虚假信息引发的诈捐和炒作行为、善款分配不均、个人隐私泄露等伦理问题仍是保障在线医疗健康众筹健康发展丞需解决的关键问题。可从捐赠行为引导、在线众筹平台运营模式、医疗健康众筹监管机制等角度,着力探究医疗健康类众筹筹资成功率提升与促进行业健康发展的具体措施。

关键词: 在线医疗健康, 健康众筹, 网络伦理, 在线捐赠, 影响因素, 健康中国

Abstract: Exploring the related influencing factors and countermeasures of healthcare crowdfunding is of great significance for improving the success rate of healthcare crowdfunding projects, alleviating the uneven distribution of medical resources, and promoting the healthy development of the healthcare crowdfunding industry. By combing the current status of healthcare crowdfunding research at home and abroad, based on the definition of healthcare crowdfunding, it systematically summarizes the relevant influencing factors of the success of healthcare crowdfunding, explores the moral concerns raised by the healthcare crowdfunding model, and proposes countermeasures related to future development.The success rate of current online healthcare crowdfunding projects is not high. Existing research mainly explores the main factors affecting the success of healthcare crowdfunding from four dimensions: donors, fundraisers, crowdfunding platforms, and project information characteristics; Ethical issues such as fraud and hype, uneven distribution of donations, and leakage of personal privacy are still the key issues to be solved to ensure the healthy development of online healthcare crowdfunding. From the perspective of donation behavior guidance,online crowdfunding platform operation model,the healthcare crowdfunding supervision mechanism, etc., we can focus on exploring specific measures for improving the success rate of healthcare crowdfunding and promoting the healthy development of the industry.

Key words: Online healthcare, Healthcare crowdfunding, Internet ethics, Influencing factors, Online donation, Healthy China

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