信息资源管理学报 ›› 2025, Vol. 15 ›› Issue (5): 131-146.doi: 10.13365/j.jirm.2025.05.131

• 研究论文 • 上一篇    下一篇

基于系统文献综述法的移动短视频用户不持续使用行为影响因素分析

代宝 郑怡晴 杨利英   

  1. 合肥工业大学管理学院,合肥,230009
  • 出版日期:2025-09-26 发布日期:2025-10-31
  • 作者简介:代宝(通讯作者),博士,副教授,研究方向为信息系统用户行为,Email: daibaohfut@126.com;郑怡晴,硕士研究生,研究方向为信息系统用户行为与电子商务;杨利英,硕士研究生,研究方向为组织行为与人力资源管理。
  • 基金资助:
    本文系国家自然科学基金面上项目“社交媒体成瘾性使用的驱动因素、负面影响和作用机制研究”(71871083)的研究成果之一。

Influencing Factors of Discontinuous Usage Behavior of Mobile Short-Form Video Users: A Systematic Literature Review

Dai Bao Zheng Yiqing Yang Liying   

  1. School of Management, Hefei University of Technology, Hefei, 230009
  • Online:2025-09-26 Published:2025-10-31
  • About author:Dai Bao(corresponding author),Ph.D., associate professor, research interests include user behavior in information systems, Email: daibaohfut@126.com; Zheng Yiqing, master candidate, research interests include user behavior in information systems and e-commerce; Yang Liying, master candidate, research interests include organizational behavior and human resource management.
  • Supported by:
    This article is supported by the National Natural Science Foundation of China titled "Research on the Driving Factors, Negative Impacts and Mechanisms of Addictive Use of Social Media"(71871083).

摘要: 本研究旨在揭示移动短视频用户不持续使用行为的影响因素,从而为移动短视频运营商制定有效的用户留存策略提供理论指导,同时为深化未来相关研究提供参考和启示。首先基于“理论-情境-方法”(TCM)框架,从理论基础、研究情境和研究方法三个方面系统梳理国内外有关移动短视频用户不持续使用行为的研究现状,继而从“使能-抑制”双因素视角和信息生态视角出发,采用SOR模型归纳总结移动短视频用户不持续使用行为的影响因素及影响机理。研究表明,移动短视频用户的不持续使用行为主要受到个人-信息-技术-环境四维度的使能因素(隐私关注、信息过载、系统功能过载、上行社会比较等)和抑制因素(转换成本、信息时效性、平台有用性、社会影响力等)的双重影响。

关键词: 移动短视频, 不持续使用, 影响因素, “理论-情境-方法”(TCM)框架, IT使用双因素视角, 信息生态理论, 系统文献综述法

Abstract: This paper aims to explore the factors influencing the discontinuous usage behavior of mobile short-form video users, with the purpose of providing theoretical guidance for operators to develop effective user retention strategies and offering insights for deepening related studies. Based on the “Theory-Context-Methodology” (TCM) framework, the paper first systematically reviewed the research status of mobile short-form video users' discontinuous usage behavior, examining theoretical foundations, research contexts, and methodological approaches both domestically and internationally. Subsequently, it synthesized the influencing factors and mechanisms underlying this behavior by integrating the dual-factor (enabling-inhibiting) perspective, the information ecology perspective, and the S-O-R model.The present study reveals that the discontinuous usage behavior of mobile short-form video users is significantly influenced by enabling factors such as privacy concerns, information overload, system feature overload, and upward social comparison, as well as inhibiting factors including switching costs, information timeliness, platform usefulness, and social influence.

Key words: Mobile short-form video, Discontinuous usage, Influencing factors, TCM framework, The dual-factor perspective on IT usage, Information ecology theory, Systematic literature review

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