信息资源管理学报 ›› 2022, Vol. 12 ›› Issue (1): 34-45.doi: 10.13365/j.jirm.2022.01.034

• 学术专栏-信息行为 • 上一篇    下一篇

在线健康信息替代搜寻过程实验研究:特征分析及阶段识别

宋小康1 赵宇翔2 李新月3 朱庆华3   

  1. 1.徐州医科大学管理学院,徐州,221004; 
    2.南京理工大学经济管理学院,南京,210094;
    3.南京大学信息管理学院,南京,210023
  • 出版日期:2022-01-26 发布日期:2022-02-25
  • 作者简介:宋小康,博士,讲师,研究方向为健康信息学;赵宇翔(通讯作者),博士,教授,博导,研究方向为人机交互,用户信息行为,Email: yxzhao@vip.163.com;李新月,博士生,研究方向为健康信息学;朱庆华,博士,教授,博导,研究方向为健康信息学,网络信息资源管理。
  • 基金资助:
    本文系国家自然科学基金面上项目“公共文化服务领域开放数据的价值共创机制及实现模式研究”(72074112)的研究成果之一。

Experimental Research on the Process of Online Surrogate Health Information Seeking: Character Analysis and Phase Identification

Song Xiaokang1 Zhao Yuxiang2 Li Xinyue3 Zhu Qinghua3   

  1. 1. School of Management,Xuzhou Medical University, Xuzhou, 221004; 
    2. School of Economics and Management, Nanjing University of Science and Technology, Nanjing, 210094; 
    3. School of Information Management, Nanjing University, Nanjing, 210023
  • Online:2022-01-26 Published:2022-02-25

摘要: 在线健康信息替代搜寻行为是弥合数字不平等的有效方式,本研究旨在探究互联网环境下健康信息替代搜寻过程中的用户行为特征并识别出不同的行为阶段。通过准实验设计,结合实验观察、出声思考法、用户访谈及调查收集了相关实验数据,分析了替代搜寻过程中的信息源选择、搜寻结果类型以及信息沟通的作用。研究发现,健康信息替代搜寻者普遍使用多个信息源获取健康信息,他们重点关注日常保健、症状、治疗/检查、疾病原因和注意事项等相关信息,进一步信息沟通的替代搜寻者在搜寻结果的准确性、全面性以及主观感知的满意度和有用性评价方面显著较高。本研究构建了七个阶段的在线健康信息替代搜寻过程模型,研究结果有助于了解健康信息替代搜寻的行为过程,同时为优化健康网站设计以及提升健康信息服务提供了借鉴。

关键词: 健康信息替代搜寻, 信息源选择, 健康信息类型, 信息沟通, 过程模型

Abstract: Online surrogate health information seeking behavior is an effective way to bridge digital inequality. The purpose of this study is to explore the characteristics of user behavior in the process of online surrogate health information seeking and identify different behavior stages. The experimental data were collected through quasi experimental observation, think aloud, interview and survey. This study analyzed source selection, seeking result types and the role of information needs communication in the process of surrogate health information seeking. The results found that surrogate seekers generally use multiple information sources to obtain health information. They focused on daily health care, symptoms, treatment/examination, disease causes and precautions related information. The surrogate seekers, who have further information communication, have higher subjective perceived satisfaction and usefulness, and their seeking results has higher accuracy and comprehensiveness. This study proposes a seven-stage process model of online surrogate health information seeking behavior. The results are helpful to understand the behavior process, and provide reference for optimizing health website design and improving health information services.

Key words: Surrogate health information seeking, Information source selection, Health information types, Information communication, Process model

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