信息资源管理学报 ›› 2024, Vol. 14 ›› Issue (5): 116-131.doi: 10.13365/j.jirm.2024.05.116

• 研究论文 • 上一篇    下一篇

突发事件中网络反向社会情绪的影响因素及机理研究 ——基于多案例的组态效应分析

王中邮   

  1. 中国矿业大学公共管理学院(应急管理学院),徐州,221116
  • 出版日期:2024-09-26 发布日期:2024-10-15
  • 作者简介:王中邮,博士研究生,研究方向为网络舆情与安全、情报计量,Email:1587227115@qq.com。

Driving Factors and Mechanism of Online Reverse Social Emotion in Emergencies: A csQCA Analysis Based on 30 Cases

Wang Zhongyou   

  1. School of Public Management (School of Emergency Management), China University of Mining and Technology,Xuzhou, 221116
  • Online:2024-09-26 Published:2024-10-15
  • About author:Wang Zhongyou, Ph.D. candidate, research interests: internet public opinion and security, intelligence measurement, Email:1587227115@qq.com.

摘要: 探究突发事件中网络反向社会情绪的影响因素及演化机理,分析其背后隐藏的社会问题,有助于疏导网络空间中反向社会情绪的积聚。通过QCA定性比较分析方法,依据网络反向社会情绪放大传播理论模型,对30个突发事件案例从网民、媒体、政府三个维度进行网络反向社会情绪影响因素的分析。研究结果表明,在网民、媒体、政府三个维度,促使网络反向社会情绪放大的组态共有八条,其中,诉求表达、社会公平、持续报道、政府干预、隐报瞒报五个因素在网络反向社会情绪演化中起关键作用,而严重程度、从众心理、意见领袖、媒体类型、首发平台、回应质量、政府层级等因素与关键变量结合后能决定网络反向社会情绪演化方向。若对网络反向社会情绪进行疏导,须畅通诉求表达渠道,保障网民切身利益;加强媒体监管力度,发挥价值引领作用;履行政府应急责任,彰显社会公平正义,进而切断风险从线上到线下的演化途径,以避免发生社会冲突。

关键词: 突发事件, 网络空间, 反向社会情绪, 影响因素, QCA

Abstract: This study explores the driving factors and evolutionary mechanisms of online reverse social emotions during emergencies. Utilizing the Qualitative Comparative Analysis (QCA) method, this study applies the theoretical model of amplified propagation of online reverse social emotions to examine thirty emergency cases across three dimensions: netizens, media, and government. The findings indicate that there are eight configurations that exacerbate online reverse social emotions across these three dimensions. Five key factors, such as expression appeal, social equity, continuous reporting, government intervention, and concealment, play critical roles in the evolution of online reverse social emotions. The degree of emergency, mass conformity, opinion leaders, type of media, launch platform, quality of response, and level of government, when combined with key factors, can determine the direction of the evolution of online reverse social emotions. To mitigate online reverse social emotions, it is essential to ensure open channels for expressing appeal, protect the interests of netizens, strengthen media oversight to harness its value-driven role, and fulfill government emergency responsibilities to demonstrate social justice and fairness, thereby severing the pathway for online risks to translate into offline conflicts and preventing social unrest.

Key words: Emergency, Cyberspace, Reverse social emotion, Driving factors, QCA

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