信息资源管理学报 ›› 2021, Vol. 11 ›› Issue (1): 30-39.doi: 10.13365/j.jirm.2021.01.030

• 专题-APP智能信息服务中的隐私政策 • 上一篇    下一篇

APP隐私政策用户友好度评价研究

姚胜译1 吴丹1,2   

  1. 1.武汉大学信息管理学院, 武汉, 430072;
    2.武汉大学信息资源研究中心, 武汉, 430072
  • 出版日期:2021-01-26 发布日期:2021-02-02
  • 作者简介:姚胜译,硕士生,研究方向为用户信息行为;吴丹(通讯作者),教授,博士,研究方向为信息检索技术、用户信息行为、人机交互等,Email:woodan@whu.edu.cn。
  • 基金资助:
    本文系武汉大学“人工智能问题”融通研究专项“人工智能背景下APP隐私政策及用户信任研究”(2020AI020)的研究成果之一。

Assessment Research to APP Privacy Policy User-friendliness

Yao Shengyi1 Wu Dan1,2   

  1. 1. School of Information Management, Wuhan University, Wuhan, 430072;
    2. Center for Studies of Information Resources, Wuhan University, Wuhan, 430072
  • Online:2021-01-26 Published:2021-02-02

摘要: APP隐私政策作为APP用户个人信息安全保护的“第一道防线”,对其用户友好度的评价研究有利于优化隐私政策,提高用户阅读意愿,增强隐私意识。本文从用户视角出发,综合运用文献调研法、问卷调查法与层次分析法,从内容可读性和交互友好性好两方面构建APP隐私政策用户友好度评价指标体系,并在此基础上选取具体的隐私政策样本进行实证分析研究,从而对我国APP隐私政策提出优化建议,也对更好地评价考察APP隐私政策具有参考价值。

关键词: APP, 隐私政策, 用户友好度, 评价指标体系, 隐私保护, 个人信息保护

Abstract: As the "first line of defense" for the protection of APP users' personal information security, the assessment and research on the user-friendliness of APP privacy policy is conducive to optimizing the privacy policy and enhancing users' willingness to read and privacy awareness. In this paper, the assessment indicator system of APP privacy policy user-friendliness is constructed from the user's point of view, which adopts the methods of literature research, questionnaire survey and analytic hierarchy process to assess the user-friendliness of APP privacy policy in terms of content readability and interaction friendliness, and then selects specific privacy policy samples for empirical analysis, so as to put forward optimization suggestions for APP privacy policy in China. It also has value for better assessment and investigation of APP privacy policy.

Key words: APP, Privacy policy, User-friendliness, Assessment indicator system, Privacy protection, Personal information protection

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