实体渠道向数字渠道消费转移影响因素的实证研究
张敏 江娜
An Empirical Study of Factors Influencing Consumers’ Channel Usage Transfer Behavioral Intention From Physical Channels to Digital Channels
Zhang Min Jiang Na
信息资源管理学报
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2015, (1): 53
-59, 52
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DOI: 10.13365/j.jirm.2015.01.053
