基于信息采纳理论的在线商品评论有用性影响因素研究

吴江　刘弯弯

A Research of Factors Affecting the Perceived Helpfulness of Online Product Based on the Information Adoption Theory

Wu Jiang　Liu Wanwan

信息资源管理学报 . 2017, (1): 47 -55 . DOI: 10.13365/j.jirm.2017.01.047