社交网站价值感知和社会影响对用户忠诚影响的实证研究

顾睿　胡立斌　王刊良

Empirical Study on the Effects of Perceived Value and Social Influence on User Loyalty for Social Networking Sites

Gu Rui　OH Lih-Bin　Wang Kanliang

信息资源管理学报 . 2013, (1): 10 -21 .