关键词: 政务微信公众平台, 政府公信力, 公共服务, 制度建设, 政府行为

Abstract:

Social media, an emerging tool for government information disclosure, provision of public services and interaction between the government and the public, has provided a new platform for the construction of government credibility. The government’s administrative concepts, system construction, and the actions of the government has been defined as the three dimensions based on literature review when evaluating the government credibility. Combined with the practices of WeChat official account of Shanghai government, it proposes the development mode of the WeChat official account of government. Firstly, it should take public demand as the guide of construction of WeChat official account and strengthen top-level design and system construction. Then new technology should beused to monitor public opinion. Furthermore, a qualified and professional operation team is necessary for the improvement of government information service and government credibility.

Key words: WeChat official account of government, Government credibility, Public service, System construction, Government action