信息资源管理学报 ›› 2019, Vol. 9 ›› Issue (1): 37-45.doi: 10.13365/j.jirm.2019.01.037

• 专题-智慧养老研究 • 上一篇    下一篇

基于链接分析的老年用户网站综合影响力评价研究

匡宇扬 朱庆华 袁勤俭   

  • 收稿日期:2018-10-08 出版日期:2019-01-26 发布日期:2019-01-26
  • 作者简介:匡宇扬,女,硕士生,研究方向为智慧养老、互联网用户行为,Email:njukuangyuyang@qq.com;朱庆华,男,博士,教授,研究方向为智慧养老、社会化媒体、互联网用户行为;袁勤俭,男,博士,教授,研究方向为电子商务、信息经济。

Research of the Elderly Websites Evaluation Based on Link Analysis

Kuang Yuyang Zhu Qinghua Yuan Qinjian   

  • Received:2018-10-08 Online:2019-01-26 Published:2019-01-26

摘要:

随着计算机和网络的普及,老年人的信息素养不断提高。近年来,我国老年网民的数量稳步增长,老年用户逐渐从边缘人群过渡成为有极具增长空间的潜力群体。本文通过链接分析法和灰色关联法探究15个中国老年用户网站的影响力情况。首先根据网站情况及前人成果选择10个指标,接着通过层次分析法对指标赋权,最后计算各网站的加权关联度。研究结果表明我国老年用户网站发展不均衡,综合类网站具有更高的影响力,单一功能类网站的影响力有待提高。

关键词: 老年用户网站, 链接分析, 灰色关联, 网站评价, 影响力评价, 老年人服务

Abstract:

With the prevalence of computer and network, the elderly’s information literacy has improved a lot. There exists a steady rise in the number of Chinese elderly users in recent years. In this paper, link analysis and grey relational method are combined to evaluate the influence of 15 elderly websites. First, 10 indicators are selected according to previous researches. Then, analytic hierarchy process is adopted for weight determining. Finally, weighted correlation degrees are calculated. The result indicates that the development of elderly website is unbalanced, the comprehensive elderly websites tend to be more influential whereas single-function websites need to be improved.

Key words: Elderly websites, Link analysis, Grey correlation analysis, Website evaluation, Influence evaluation, Elderly service

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