关键词: 微支付, 技术接受模型, 结构方程模型, 感知风险, 感知转换成本, 使用意愿

Abstract:

Under the theoretical background of technology acceptance model, perceived risk and perceived switching costs, this paper develops a research model exploring the impacting factors of consumers’ intention to adopt the micropayment, with the questionnaire investigation, using partial least squares structural equation modeling approach to analyze the collected data. The results show that facilitating condition and perceived enjoyment positively affect the perceived ease of use, perceived enjoyment and perceived switching costs positively affect the intention as well. In addition, we find that perceived ease of use and perceived risk have no significant influence toward behavioral intention.

Key words: Micropayment, 　Technology acceptance model, 　Structure equation model, 　Perceived risk,   , Perceived switching cost, 　Intention