信息资源管理学报 ›› 2019, Vol. 9 ›› Issue (3): 19-32.doi: 10.13365/j.jirm.2019.03.019

• 专题-新媒体发展与管理 • 上一篇    下一篇

融合与跨越:近10年来新媒体研究的多维视域

杜智涛 张丹丹 柏小林   

  1. 1.中国社会科学院大学媒体学院,北京,100089; 2.北京大学新媒体研究院,北京,100871
  • 收稿日期:2019-02-02 出版日期:2019-07-26 发布日期:2019-09-08
  • 作者简介:杜智涛,男,副教授,博士,研究方向为新媒体与网络传播;张丹丹,女,在读硕士研究生,研究方向为网络传播;柏小林,女,在读博士研究生,研究方向为新媒体与网络传播。
  • 基金资助:
    本文系国家自然科学基金重点项目“新媒体发展管理理论与政策研究”(71633001)的成果之一。

Integration and Stride: The Multidimensional Perspectives of New Media Research in the Past Ten Years

Du Zhitao Zhang Dandan Bo Xiaolin   

  1. 1.Media School, University of Chinese Academy of Social Sciences, Beijing, 100089, China; 2.School of New Media, Peking University, Beijing, 100871, China
  • Received:2019-02-02 Online:2019-07-26 Published:2019-09-08

摘要: 基于对中国知网CNKI和Web of Science数据库的检索,利用共词分析方法,建立了国内外新媒体相关研究的关键词共词矩阵及其相关矩阵、相异矩阵;通过聚类和多维尺度分析,将国内研究划分为“新媒体的信息传播模式及其社会影响、新媒体与互联网+、社会化媒体、传统媒体与新媒体的融合、新媒体的媒介形态”五个类团,国外研究划分为社交媒体、数字媒体与政治传播、媒介融合、新媒体分析与应用四个类团;运用战略坐标分析方法,分析了各类团研究的成熟度与向心度,并对各类团的研究内容进行了系统梳理,揭示出当前新媒体研究学科跨越、知识融合的特点。

关键词: 新媒体, 社交媒体, 互联网+, 媒体融合, 共词分析, 文献计量

Abstract: This study established the matrix of the new media research at home and abroad, such as key words co-words matrix and its correlation matrix and dissimilarity matrix through the methods of co-words analysis based on the retrieval of CNKI and Web of Science databases.And the relationship between key words was studied by cluster analysis and multidimensional scaling analysis.To do this, this research divided the domestic literatures into 5 clusters, which includes the communication model of new media and its social influence, the new media and internet plus, social media, the integration of traditional and new media, and the media form of new media etc., while the literatures abroad into 4 clusters, which includes social media, digital media and political participation, media convergence and the analysis and application of new media. And then, this article analyzed the maturity and centripetal degree of various clusters through the strategic coordinate analysis. Eventually, it also systematically combed the research contents of various clusters, which reflects the characteristics of discipline crossing and knowledge integration of new media research.

Key words: New media, Social media, Internet plus, Media integration, Co-words analysis, Bibliometrics

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