关键词: 微信公众平台, 　使用意愿, 　高校图书馆, 　结构方程建模

Abstract:

This paper puts forward theoretical model of the intention to adopt university library WeChat public platform by integrating flow experience and IS success model into TRA and TAM. An empirical study was conducted through questionnaires and partial least squares(PLS) structural equation modeling(SEM). The results show that, information quality and system quality positively affect perceived ease of use, perceived usefulness and flow experience, further affecting usage attitude. Usage attitude positively affects usage intention, but subjective norm does not affect usage intention significantly.

Key words: WeChat public platform, 　Usage intention, 　University library, 　SEM