关键词: 移动社会媒体, 营销模式, 信息经济, 生态系统, 用户交互, 盈利模式

Abstract:

This article defines what mobile social media is, introduces user-platform-user model which makes the mobile social media ecosystem. The success for a mobile social media business model is based on its users and obviously on the revenues it can create for its developers. The marketing ecosystem is made up of mobile social media, user, company and phone manufacture.Mobile social media make up information economy activity, the impact mobile social media brings to information economy is an evolution that makes a big sense.

Key words: Mobile social media, 　Business model, 　Information economy, 　Ecosystem, 　User interaction, 　Profit model