关键词: 元宇宙, 元宇宙的空间运营, 服务主导逻辑, 价值生产和传递, 用户价值

Abstract: Consistent with the metaverse rising, the spatial operation and management of metaverse system has become a core issue. Thus, with focusing on influencing factors on metaverse spatial operation, this study relied on qualitative comparative analysis to detect configurations of metaverse spatial operation mechanisms. In accordance with 89 cased open-world digital games, configurations have been proposed from perspectives of users and corporations based on service-dominant logic. The results indicate that it is necessary to utilize technology to operate the space in metaverse, as well as adjust the relationship between the user and the corporation, with activating the user potential of value co-creation. Beside the explanation on the procedure into value creation and delivery, corporation should never ignore the rights and duties they must take. The results of this study contribute to the related research on metaverse and spatial operation.

Key words: Metaverse, Metaverse spatial operation, Service-dominant logic, Value creation and delivery, User value