关键词: 大学生, 体质健康, 健康信息搜寻, 用户行为分析, 网络信息利用

Abstract:

In this paper， we selected undergraduate students as our research object， collected 500 undergraduate students’ data through network questionnaire，and analyzed undergraduate students’ health information seeking behavior through analysis of variance and regression analysis. The study found that undergraduate students’ physical health had a significant impact on their health information seeking， and undergraduate students sought health information less when they were health. The overall trend of undergraduate students’ health condition was increasing with the growth of grade， but the overall trend of health seeking frequency was reduced with age. The frequency of network health information seeking for males in undergraduate students was higher than that in females.We expected that the findings could improve the cognitive attitude of undergraduate students, optimize the health information seeking behavior，and provide targeted health information support to undergraduate students.

Key words: Undergraduate students, Physical health, Health information seeking, User behavior analysis;Online information usage